MBA- MARKETING
FIRST YEAR – (FIRST SEMESTER)
Subject code
Subject title
MBCP1001
Management Concepts
MBCP1002
Managerial Economics
MBCP1003
Accounting For Managers
MBCP1004
Business Environment
MBCP1005
Research Methodology
MBCP1006
Organisational Behaviour
MBCP1007
Business Law
FIRST YEAR – (SECOND SEMESTER)
Subject Code
Subject title
MBCP2001
Financial Management
MBCP2002
Marketing Management
MBCP2003
Human Resource Management
MBCP2004
Operations Research
MBCP2005
Strategic Management
MBCP2006
Business Ethics
MBCP2007
Operations Management
SECOND YEAR - THIRD SEMESTER
MBA MARKETING
Course Code
Course Title
MBMM3001
Consumer Behaviour
MBMM3002
Marketing Research
MBMM3003
Industrial Marketing
MBMM3004
Logistics & Supply Chain Management
MBMM3005
Retail Marketing
Third Semester ELECTIVE PAPERS (Any two to be chosen)
Course Code
Course Title
MBEP3001
Sustainability Development
MBEP3002
Corrective Human body & Postures
MBEP3003
Entrepreneurship and Start-ups
MBEP3004
Social Media Marketing
MBEP3005
Disaster Management
SECOND YEAR – FOURTH SEMESTER
MBA MARKETING
Course Title
Rural Marketing
Services Marketing
Advertising and Sales Promotion
Customer Relationship Management
Global Marketing
Project Work
Fourth Semester ELECTIVE PAPERS (Any two to be chosen)
Course Code
Course Title
MBEP4001
Organizational Psychology
MBEP4002
Social Entrepreneurship
MBEP4003
Intellectual Property Laws
MBEP4004
Renewable Energy
MBEP4005
Artificial Intelligence