MBA MARKETING
FIRST YEAR – (FIRST SEMESTER)
MAJOR CORE STUDY MATERIALS LINK
MBCP1001-Management Concepts
https://dde.pondiuni.edu.in/files/StudyMaterials/MBA/MBA1SemesterCommonCBCS/MB
CP1001ManagementConcepts.pdf
MBCP1002-Managerial Economics
https://dde.pondiuni.edu.in/files/StudyMaterials/MBA/MBA1SemesterCommonCBCS/MB
CP1002ManagerialEconomics.pdf
MBCP1003-Accounting For Managers
https://dde.pondiuni.edu.in/files/StudyMaterials/MBA/MBA1SemesterCommonCBCS/MB
CP1003AccountingManagement.pdf
MBCP1004-Business Environment
https://dde.pondiuni.edu.in/files/StudyMaterials/MBA/MBA1SemesterCommonCBCS/MB
CP1004BusinessEnvironment.pdf
MBCP1005-Research Methodology
https://dde.pondiuni.edu.in/files/StudyMaterials/MBA/MBA1SemesterCommonCBCS/MB
CP1005ResearchMethodology.pdf
MBCP1006-Organisational Behaviour
https://dde.pondiuni.edu.in/files/StudyMaterials/MBA/MBA1SemesterCommonCBCS/MB
CP1006-OrganisationalBehaviour.pdf
MBCP1007-Business Law
https://dde.pondiuni.edu.in/files/StudyMaterials/MBA/MBA1SemesterCommonCBCS/MB
CP1007BusinessLaw.pdf
SECOND YEAR - Third semester
MAJOR CORE STUDY MATERIALS LINK
MBMM3001-Consumer Behaviour
https://dde.pondiuni.edu.in/files/StudyMaterials/MBA/MBA3Semester/Marketing/1Consu
merBehaviour.pdf
MBMM3002-Marketing Research
https://dde.pondiuni.edu.in/files/StudyMaterials/MBA/MBA3Semester/Marketing/2Market
ingResearch.pdf
MBMM3003-Industrial Marketing
https://dde.pondiuni.edu.in/files/StudyMaterials/MBA/MBA3Semester/Marketing/3Industr
ialMarketing.pdf
MBMM3004-Logistics & Supply Chain Management
https://dde.pondiuni.edu.in/files/StudyMaterials/MBA/MBA3Semester/Marketing/4Logisti
csSupplyChainMgt.pdf
MBMM3005-Retail Marketing
https://dde.pondiuni.edu.in/files/StudyMaterials/MBA/MBA3Semester/Marketing/5Retail
Marketing.pdf
SECOND YEAR - Third semester
Any two to be chosen
ELECTIVE PAPERS - STUDY MATERIALS LINK
MBEP3001-Sustainability Development
https://dde.pondiuni.edu.in/files/StudyMaterials/MBA/MBA3SemesterElective/1CorrectiveHuman
body&Postures.pdf
MBEP3002-Corrective Human body & Postures
https://dde.pondiuni.edu.in/files/StudyMaterials/MBA/MBA3SemesterElective/2DisasterManagem
ent.pdf
MBEP3003-Entrepreneurship and Start-ups
https://dde.pondiuni.edu.in/files/StudyMaterials/MBA/MBA3SemesterElective/3Entrepreneurshipa
ndStartup.pdf
MBEP3004-Social Media Marketing
https://dde.pondiuni.edu.in/files/StudyMaterials/MBA/MBA3SemesterElective/4SocialMediaMark
eting.pdf
MBEP3005-Disaster Management
https://dde.pondiuni.edu.in/files/StudyMaterials/MBA/MBA3SemesterElective/5SustainableDevel
opment.pdf