Certificate Program in Artificial intelligence in Media (CAM) - Tamil Nadu Skill Development Corporation, Government of Tamil Nadu, collaborates with Loyola College, Chennai to conduct this program for young aspirants.
This program helps the young aspirants to understand the basics of Artificial intelligence, its tools with respect to Media, focusing on ethical aspects and responsible use. The fundamentals of journalism and Media will also be stressed. Journalism and Media are continuously evolving with technology and society. New Media developments and technology had not only opened new doors of opportunities but also new challenges. The evolution of social media is also profound. Mobile device has become a powerful media tool. With the emergence of AI tools, particularly Generative AI tools open new possibility of immense scope.
This certificate program helps the young aspirants to understand AI tools importance and identify their passion, core area of strength to equip themselves with the skills and knowledge needed to excel in the chosen sphere.
It aims to make them a socially responsible, ethical, market-ready media professional prepared to survive and withstand the pressures and dynamics of the external world. An intense training package combines sessions by professional journalists, industry visits and hands-on practice sessions including of space for their creative self-expression using various AI tools and Social media. It is the coming together of academia and industry with the aim of updating today’s youth to the emerging technology to make a meaningful impact in the media sphere.
The program begins with laying formidable foundations in the art of impactful communication and basics of Media. The industry specialists come in as mentors during the program to help the students create their specialized pathways.
As the students finish this certification program, they are capable of understanding and using AI related tools and skills.